Gameffective, the innovator in using digital motivation, gamification and real-time feedback to optimize employee learning and performance, today announced the appointment of Wren Data as its Premier Partner for Ireland and the UK, the latest addition to its distributor network.


Wren Data is excited to be able to bring to call centers operating in Ireland and the UK the exceptional capabilities of the Gameffective platform, one that is used by dynamic, customer-centric enterprises around the globe” said Niall Sunderland, Wren Data’s National Sales Manager.


The Gameffective platform is uniquely able to drive employee performance and growth using real-time performance management, adaptive micro-learning, and gamification mechanics. In the contact center environment, Gameffective helps employees focus on what’s important. In addition, a central mechanism of the platform encourages an ongoing cadence of personalized microlearning by employees across the whole range of contact center matters. Further, it offers performance data that guide team managers on who to coach, on what and when.


Gameffective is proud to partner with Wren Data, a true innovator in effective contact center technology solutions” said Gal Rimon, Gameffective’s Founder and CEO. “We expect the combination of their deep understanding of the wants and needs of the Irish and UK markets and Gameffective’s solutions will bring major employee performance gains to contact centers operating in those geographies.”


Special Webinar Set

To kick-off the Gameffective-Wren Data partnership, the two companies will host a webinar on how Gameffective’s rich gamification can supercharge engagement and proficiency. To be held June 19th, at 2:30 PM IST, it’s titled “Better Service through Better Contact Center Agents” and will feature Dee Nilles, a contact center industry veteran more than 20 years’ experience. Most recently, Nilles was Senior Business Program Manager at Microsoft’s Consumer Support Center While there she oversaw strategic and daily operations at several global call centers. She currently serves as Gameffective’s Consulting Director – Contact Center Operations, and as its subject matter expert on all contact center-related matters.





About Wren Data

Wren Data Ltd., founded in 1991, is a pioneering early adopter of contact center technology. It is dedicated to the design, delivery and support of complete end-to-end, leading-edge, multimedia contact center technology solutions to leading BPOs, government agencies and customer engagement-focused domestic and multinational companies. With headquarters in Limerick, it handles all aspects of solution design, deployment, support and on-going improvement. For more information, please visit


About Gameffective

Gameffective develops employee performance enablement and engagement solutions that help companies more effectively engage employees to do the right training, in the right way, at the right time. It is able to achieve measurably better outcomes by utilizing deep gamification, personalized adaptive microlearning, and data-driven, real-time feedback. Gameffective’s platform produces measurable improvements such as +12% employee productivity, +50% upsells, +30% faster onboarding, -10% employee attrition, and +12% customer satisfaction for companies like Microsoft, Novartis, Swiss Life, Synchrony Financial, and Unilever. It can be easily integrated with existing enterprise applications as well as existing systems. Gameffective’s innovative platform is used by leading multinational businesses and organizations.
For more information please visit



Media Contacts:

For Gameffective:

Steve Hoechster (HEX-ster)

For Wren Data:

Niall Sunderland


Share This